7 Ways to Deliver the WOW Factor to Your Customers

Brand loyalty is vital for any business. Some companies do not just do what they promise; they also deliver a WOW factor, going above and beyond their customers’ expectations. It does not have to be a grand gesture. Sometimes, small and thoughtful details can mean a great deal.
So, you may be wondering: what does this have to do with product packaging?

While the WOW factor usually starts with customer service and the ease of placing an order, it should continue right through to the moment the customer receives the product. Whether the product is purchased from a shelf or received by post, the customer’s reaction to the packaging is a vital part of their shopping experience.

Here are some ideas to help bring the WOW factor to your packaging:

1. Send the product safely and in one piece!
Does that sound obvious? Nevertheless, how many times have you opened a package and found the product damaged? Or, if the product is sent by post, how disappointing is it to find that the postman arrived but could not find you at home, so you missed the delivery? And what about receiving a huge parcel with a very small product inside, packed in a very large box?

2. Make sure the package is easy to open.
Eager to open a parcel containing a new purchase, in some cases we need a hammer and chisel to get it open. Houdini managed to escape from chains in less time. Easy-open packages with tear strips can be an effective, accessible solution that also provides a high level of protection.

3. Do not overpackage.
As a customer, there is nothing worse than having to deal with a large amount of awkward packaging and then dispose of it. Not only is it an additional inconvenience, but it also shows a lack of concern for the environment.

4. Consider the recyclability of the package.
We have already discussed how dealing with too much unnecessary packaging can be a problem. This becomes even more problematic when the package is not easy to recycle. Use durable materials wherever possible, making it easy for your customers to recycle the packaging.

5. Carry your branding inside.
If you send the product by post, the anonymity and security of the parcel may be essential. However, the brand experience takes place when the product is opened, and a message inside the packaging can be a wonderful touch for your customer. Not only does it reinforce the brand, but it also creates a warm feeling for the recipient.

6. Returnable packaging.
As a customer, if you receive a product that is unsuitable or damaged, it can be difficult to find suitable packaging in which to return it to the supplier. Providing returnable packaging removes packaging-related concerns and helps ensure that products reach the warehouse in one piece.

7. Lightweight packaging.
It is important to give customers a positive experience with the packaging and with opening it, regardless of how they choose to receive their parcel. Bags and boxes with handles make it much easier for customers to carry their items home from a distant shop. This eliminates the need to buy and use additional bags and ultimately reduces the amount of packaging waste.

The “WOW” factor does not have to be big, but it can add real value to your business.
Remember that selling to your customer is not about a single product or a single delivery. Word-of-mouth recommendations can result from their WOW packaging experience and influence how the company is perceived through social media.

If you want to add the WOW factor to your packaging, contact the INATECH-SHOP experts today!