Characteristics of Perfect Packaging
Cardboard boxes can range from small to large, colourful to minimalist, but they are all highly useful.
Useful can mean many things, from the perfect box size for the product to a superb visual design. Nevertheless, we believe that every cardboard box should meet users’ requirements, which can be quite diverse.
Is there such a thing as the perfect box?
We began asking ourselves this question. Although there are many marketing channels that provide good exposure, the box—and therefore the packaging itself—will certainly reach every customer who orders your products. The box, or packaging, is the first element to come into contact with the customer. Thus, every box is a perfect way to start a relationship with the customer. However, to truly become “the perfect box”, we have put together a list of the most important characteristics it should have.
It must attract attention and stand out
The box should create a “wow” effect for your customer. Unboxing the product should mark the beginning of an experience for the customer, whether positive or negative, in their relationship with the product. Your customer should be encouraged to photograph that impressive box and post it online on social media (Facebook, Linkedin, Instagram, Pinterest). However, this does not necessarily mean that the box has to be extremely colourful or extravagant.
Below is an example of packaging that is creative and uses a subtle touch of colour. Any box can impress through its simplicity. It all comes down to your creativity.
It must be durable
Believe us, packaging durability is one of the biggest challenges you need to address. Cardboard boxes are lightweight, but also strong. However, it is important to consider the weight and shape of the product. So, before placing an order, make sure that what you order will provide good protection for your product.
The box conveys your business message
Packaging is an excellent way to say something about your business. Think of it as a kind of dialogue with the customer, expressed through the way the box looks. If one of your most important characteristics is an eco-friendly approach, an environmentally friendly cardboard box will certainly be a way to emphasise this.
Assuming that you are a clothing manufacturer with an elegant yet colourful style, a more creative and daring box design can certainly convey your message. The aim is to make the customer aware that you are involved in every stage of production and invest in your image and in the safety of the product that reaches the customer. A message inside the box would make the “wow” factor truly “WOW”.
It protects your product
The box should protect your product, obviously, shouldn’t it? This is one of the most important characteristics of packaging: the extent to which it protects what is inside. No one wants to pay for a product, wait for it to be shipped and ultimately receive it … damaged. Therefore, it is essential to know the product’s weight and dimensions and protect it with a suitable box.
They are easy to open
There are boxes that look amazing because of their creativity. There are boxes with irregular shapes, and nothing is more irritating (in the world of packaging) than a box that takes too long to open. If opening it is not intuitive, the risk of damaging the box is higher. In addition, this could influence how the customer perceives the brand and the product. No one likes to waste time unnecessarily. An interesting example of introducing the concept of “easy to open” is the design below: delivery boxes with a “corner”.
All these characteristics are equally important
A box can be visually captivating and convey your brand message, but it will not fulfil its purpose 100% if the product inside the box is not safe! Therefore, we always recommend that our customers double-check all the key elements before ordering boxes.
At INATECH, you will find strong, eco-friendly cardboard boxes that are perfect for your products—boxes that can be printed, leaving your creativity in your hands.
