Prevent Product Damage to Protect Your Company’s Reputation
One of the main hidden costs of packaging operations is the damage that can occur to a product and result in its return. This not only creates additional costs, but also damages your brand reputation and reduces customer trust.
We ordered items from various online retailers and analysed the packaging in which they arrived. We found that 15% of parcels arrived scratched, 8% were crushed, 8% were torn and 4% had suffered other changes during transport.
In the digital world we live in, customers often turn to social media and other review platforms to express their opinions. Negative feedback can spread quickly, so it is crucial to provide the best service every time.
Make sure your parcels arrive in excellent condition by following the tips below:
1. Never overpackage
Using packaging that is much larger than the product being packed can be just as harmful as insufficient cushioning. Poorly packaged parcels can easily be damaged in transit.
Using void-fill systems with crumpled paper can help reduce the amount of void fill needed to protect goods in transit and provide your customers with a pleasant unboxing experience.
2. Use suitable packaging
Consider your product’s destination, storage conditions and the conditions it will encounter during transport.
Some packaging tapes can perform differently at lower temperatures, leaving the parcel vulnerable.
If you are looking for a smarter, safer packaging tape solution, you can use gummed paper tape. Once applied, it creates a strong bond that makes the entire parcel stronger, reducing the risk of damage.
3. Consider new packaging solutions
If your current packaging does not provide the desired level of protection, it may be time to look for alternatives.
Void-fill packaging solutions, such as boxes with retention systems, are perfect for shipping fragile and expensive items, including electronic products. Korrvu boxes securely hold products inside the box, providing optimum protection during transit.
Inflatable packaging systems ensure that easily breakable products, such as wine, beer and soft-drink bottles, mobile phones and pharmaceutical products, arrive at their destination intact. They are 100% reusable and recyclable and easy to use.
Contact INATECH now to see how we can help reduce product damage, prevent parcel returns and protect your company’s reputation!
